More and more companies are having to increase their social media presence online and, in order to stay ahead of the competition, you need to be able to stand out from the crowd.
That is great, but how can you do all of this whilst still focussing on your business and not spending all your time trying to put together a host of professional images for social media?
I hear you! As a brand photographer, it is my job to come up with the perfect solution. Here are 3 ways a brand photography shoot will save you time and money.
A Bank of Bespoke Images
I, for one, don’t want to keep having to use stock images that every other business owner on the internet is using! Whilst these are great alternatives, they are not the best way to showcase your business. Why? Because they are not of your business!
Having your own bank of bespoke images from a Brand Photography shoot will mean you don’t need stock images. You will have a host of exclusive images at your fingers tips and be able to showcase your business in an instant. It will help you stand out from the crowd in order to create your own individual identity.
Consistent and Professional
The last point leads nicely on to this one. Professional images are a fantastic investment. It takes just 3 seconds for many people to make a judgement on your website. 90% of information transmitted to the brain is visual. So make first impressions count.
If you don’t have the time or money for a brand-new website, investing in new photos can give your website an instant makeover as well as be used on social media and for marketing products.
Consistency is key when it comes to social media. By nature, it is fast-paced so content becomes obsolete quickly. If you leave long periods of time between posting, it is unlikely that your audience is seeing your message often enough for it to be memorable or to make an impact. If you can do this regularly in a polished and professional manner, it will help you to attract your ideal customer.
Focus on your business
Not only will having professional, personalised images save you time on riffling through stock images, but your own brand photography will provide you with the opportunity to gain an advantage over your competitors.
Clear and creative photo designs demonstrate the credibility of your company and show your ideal client that you can be trusted to deliver.